I had the pleasure of posing some questions to Kelly Cook, co-founder of The Bag Snob. The Bag Snob is one of four “Snob Channels” where the writers review bags, fashion, makeup, and more in their growing blog.
How did you first get involved with Fashion?
My first job out of college was for fashion designer, Mark Eisen. I worked in NY on 7th Ave and then moved to their operations and production office in LA.
How many people work with you at Bag Snob and the other Snob Channels?
There are 7 of us, we are extremely proud of our team and how hard working everyone is. My husband is the CTO, he keeps everything running and on the cutting edge of technology. There would be nothing without him. We also have writers, interns and I have a personal assistant.
What is one website (besides your own) that you can’t go a day without checking?
Net a Porter! Fortunately, shopping is my job =) I go on everyday hoping they have new merchandise.
Do you use Social Media for business? If so, how?
We have a Facebook fan page as well as MySpace page. We have special giveaways for our fans on Facebook and it is a good way keep our readers up to date and involved.
How would you describe your personal style?
I am casual and sporty. I love jeans and easy dresses, it is pretty much my entire wardrobe. I am definitely not a girly girl.
What are you involved in outside of Bag Snob?
I am a full time mom of 2 little girls so I stay pretty busy. I also have an active social life so I have a good balance of work, family and fun. We manage to fit in a lot of family trips because my husband and I love to travel. We recently went to Taiwan and Hong Kong.
Do you have a spouse and children? If so, how do you manage your family and your career?
I am married with 2 girls, ages 4 and 1 1/2. I have learned to be extremely efficient with my time. I focus on work from 10-2:30 p.m. and on most days manage to get everything done in that time frame. Before and after that, it is family time but on occasion I have to work late nights after the kids go to bed. Somehow I manage to fit in shopping trips, spa, salon and gym in that schedule! But family always comes first and everything else fall around it.
What advice do you have for anyone wanting to get into the fashion business?
As with anything else you do, you have to have passion. If you love what you’re doing, it shows. So that’s the first part. The rest is hard work and perseverance, unfortunately, I don’t have any secrets! Well, having connections makes life easier but that’s not exactly a secret.
Kelly Cook, Co-Founder of BagSnob.com
About BagSnob
What started as a diversion for Founders Kelly Cook and Tina Craig in September 2005, Snob Media has turned into an online publishing phenomenon. The two best friends were looking for a creative outlet after leaving exciting careers in the entertainment and fashion industry that would fit in with their new roles as full-time mothers. With a combined 20 years of experience in the fashion industry, Cook previously worked for designer Mark Eisen and Craig was an MTV Asia VJ, the ladies saw an opportunity in the niche luxury market and began their blog, BagSnob.com. Tina and Kelly have also segued their bag expertise into a variety of television appearances. They can currently be seen on “25 Most Stylish” (alongside Tom Ford, Tamara Mellon, and other fashion industry icons) on the Style Network.
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I Love seeing all these different styles. This is the stuff that keeps the world interesting. Stay trueThanks!Tom